Eye contour care: tone, soothe and smooth with Regard de Soie

All the power of silk to care for eye contour

Regard de soie offers a unique protocol capable of giving a burst of radiance to the eye area in 20 minutes and activating a complete revitalization of the eye contour area after 28 days.

Regard de soie combines a triple action through the unique association of an eye mask woven from the best quality silk with a serum rich in silk proteins and natural active ingredients. Together, they will both:

• Instantly soothe and continuously diffuse the active ingredients
• Tone the eye area and boost cell regeneration
• Rejuvenate the eye contour area and strengthen the eyes

The results are scientifically proven:

• By a scientific study*

Immediate effect: significantly moisturizes and smoothes the eye contour
After 28 days of use: reduces the depth of crow's feet wrinkles by 24

• By a use test**

100% pleasant application of the product
95% improvement in the appearance of the skin around the eyes
95% long-lasting smoothing of the eye contour
90% reduction in dark circles and fine lines
90% a more rested appearance

Instantly soothes and continuously releases active ingredients for the eye contour area

The main idea of the Benu Blanc brand is to recreate the molecular strength of the silk cocoon by uniting the two components of natural silk: fibroin, found in the Silk Eye Mask, and sericin, found in the Silky Eye Serum.

Did you know? Silk proteins are active

Silk is naturally composed of two molecular strands: fibroin and sericin. To obtain silk thread, these two components are separated.

• The fibroin, once spun and woven, becomes the textile, the silk.
• Sericin, on the other hand, gives rise to silk protein in cosmetics, for example.

Regard de Soie recreates the molecular strength of the silk cocoon for the eye contour area

The silk eye mask has been woven in France from 100% natural mulberry silk in an exceptional weight and density (112 g/m2 - 25 mms international standard) and is therefore particularly rich in fibroin.

The Silky Eye Serum contains a high concentration of sericin, the famous silk protein found in the silk cocoon.

With Regard de soie, fibroin and sericin are brought back into contact, they recognize each other and unite again. Silk is an interesting natural fiber because it is biomimetic due to its composition of amino acids, fibrous proteins that structure the skin: collagen, elastin and keratin. Moreover, it is hydrophobic, which allows a complete assimilation of the formula by the skin and not by the tissue.

This meeting of the fibroïne and the sericin leads to the formation of a true molecular cocoon, which will make it possible at the same time :

• To alleviate immediately and over the duration the zone of the contour of the eye
• To diffuse instantaneously and continuously the credits present in the formula
• Instantly soothe and continuously diffuse the active ingredients

Tone the eyes and boost cellular regeneration of the eye area thanks to silk

Benu Blanc is based on a major scientific observation: the skin is a multi-sensory organ that contains sensors. Regard de soie activates a number of sensors to tone the eye area and boost cell regeneration.

Did you know? Our keratinocytes like silk

The skin is made up of keratinocytes: 2,000 billion multifunctional cells that form an envelope, a barrier and a place for exchanges. To do this, keratinocytes are equipped with sensors that are sensitive to light waves, sounds, tastes and emotions. In short, the skin is able to see, hear, smell, feel and taste.

Regard de soie with the eye mask and Silk Serum activates the skin's sensory sensors. This mechanical transduction phenomenon sends a series of messages to the brain, which then secretes molecules that promote relaxation. The features are relaxed. Moreover, these molecules contribute to a deep myorelaxation of the cutaneous tissues, like a yoga of the skin. The skin relaxes. It becomes smoother.

Similarly, the bio-mimetic properties of silk facilitate the activation of sensory sensors. With Regard de soie, the energetic potential of skin cells is boosted, their natural metabolism is amplified, and the production of the skin's structural molecules is encouraged, with an effect on collagen and elastin.

Rejuvenate the eye contour area and strengthen the eyes with silk

Regard de soie is a beauty device that potentiates the action of the silk eye mask and the Silky Eye Serum according to a simple principle: 1 +1 = 3
The Silky Eye Serum has a 100% natural formula - with 75% certified organic ingredients - specially developed to act on the entire eye contour.
In addition to silk proteins that soothe, moisturize and repair the particularly fine skin around the eyes, the formula contains active ingredients known for their effectiveness:

• Aloe vera moisturizes, calms and regenerates. Its "polymer like" texture has a tightening and lifting effect that rejuvenates the eyes.
• Theextract of cornflowerhas a soothing and anti-inflammatory action. The contour of the eye is calmed and finds a fresh aspect.
• The caffeine stimulates the microcirculation and avoids the installation of the rings.
• Castor oil moisturizes and nourishes the skin, acts on dark circles and strengthens eyelashes and eyebrows.
• Sesame oil has a regenerating, lipid-replenishing and anti-oxidant action.

The formula has a pearly pink color that immediately illuminates the eyes and a natural fragrance with delicate fruity and gourmand notes to offer a moment of pleasure.

The silk eye mask deliberately has a wide coverage to act on the entire eye area from the eyebrows to the top of the cheekbones. The action is thus global and takes into account the lower and upper eyelids, the lashes and the eyebrows. Fine lines are erased and wrinkles are gradually and visibly reduced.

Immediate effect: significantly moisturizes and smoothes the eye area
After 28 days of use: reduces the depth of crow's feet wrinkles by 24
In the end, the look is younger and more intense.

Simple to use, scientifically proven results for the eye contour area

Simply apply a dose of Silky Eye Serum. Start at the corner of the eye, and pat in more to take into account the crow's feet. There is no need to penetrate the formula. Perform the same maneuver on the other eye contour.
Next, apply the silk eye mask. The high-density fabric slipped into the heart of the mask exerts gentle pressure to allow the formula to be assimilated by the skin.

Regard de soie offers two modes of use:

• In flash effect, with a 20-minute break. The tightening effect is felt immediately, the eye contour area regains tone and freshness.
• In long-lasting effect, with the wearing of the eye mask during sleep, for a complete regenerating action.

*Test on 20 volunteers carried out in France by BIO-EC after application of the Silky Eye Serum in the evening with the silk eye mask and application of the Silky Eye Serum in the morning.
** Self-administered questionnaire on 20 volunteers after 28 days of evaluation.